Associate Creative Director, Copywriter, Strategist, Hand Model, UX Designer, Pun Sympathizer, Production Assistant, Word Wrangler, Voice Actor, Oxford Comma Diehard, Circus Instructor, Taste Tester, UX Researcher, Goat Herder, Nail Polish Namer, Problem Solver, Intern Overlord, Pen Spokesperson, UX Writer, Client Collaborator, Shrimpfluencer…

Associate Creative Director, Copywriter, Strategist, Hand Model, UX Designer, Pun Sympathizer, Production Assistant, Word Wrangler, Voice Actor, Oxford Comma Diehard, Circus Instructor, Taste Tester, UX Researcher, Goat Herder, Nail Polish Namer, Problem Solver, Intern Overlord, Pen Spokesperson, UX Writer, Client Collaborator, Shrimpfluencer…

Hello there! I’m Becca.

While officially an Associate Creative Director, I’ve collected some unofficial titles over the years working with clients to create story-driven, insight-backed, and human-loved experiences. And I think that’s what makes our weird jobs so wonderful.

Welcome to my portfolio! Make yourself at home.

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Featured Projects

Content Strategy

Meta

Concept-first TV spot that remains one of my proudest examples of high-level thinking and emotionally resonant writing.

UX Design & Strategy

‘UpKeep’ End-to-End Product Design

Home maintenance management app designed to give homeowners the confidence to tackle their to-do list with help from retro-themed gamification and a wizard called Wayne.

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Copywriting

‘Common Ground’ RAM Trucks

Concept-first TV spot that remains one of my proudest examples of high-level thinking and emotionally resonant writing.

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More Projects

  • Morey's Friday Night Cooking Club

    Reframed “Fish Fridays” with an influencer-driven content strategy that made Morey’s Seafood the star of Lent.

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  • Audible Fit Mode Concept Design

    A new feature concept designed to help an overlooked segment of Audible subscribers achieve their health and wellness goals without disrupting the immersive audiobook experience.

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  • Advanced

    What should we know about the services you provide? Better descriptions result in more sales.

    Make It

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