For a seafood brand, Lent is a pretty big deal sales-wise. But for Morey’s, “Fish Fridays” needed a refresh. That’s why we created the Friday Night Cooking Club.

Leveraging Morey’s chef-inspired seafood, we collaborated with one of the world’s largest food and lifestyle influencer networks to share a seven-week helping of exclusive recipes, playlists, giveaways, and tips for going all out while staying in. Our influencer content and digital media were served alongside cinematic visuals capturing that Friday evening feeling when you close your laptop, open a bottle of wine, and turn on some music as you cook.