Audible Fit Mode Feature Concept Design

UX/UI Design
Copywriting
UX Research

Audible is the #1 app for listening to audiobooks with a huge collection of bestsellers, plus podcasts and original exclusives for monthly subscribers to choose from. But I saw an opportunity to design more intentionally for a growing audience segment: the fitness user.

A significant percentage of Audible subscribers listen while exercising, whether going for a walk around the neighborhood or putting in reps at the gym, but the app does not have any features specifically designed for these fitness-minded subscribers…yet.

This project ran the full UX gambit: user interviews, comparative analysis, feature prioritization, user and task flows, wireframes, UI design with brand alignment, usability testing & iteration.

My goal was to uncover insights that would help me design a more intuitive, motivating, and tailored experience for fitness-minded users that is still enjoyable.

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Final Prototype